Product Design Intern
Background
Aconomy Marketplace is a Real World Asset (RWA) trading online marketplace that specializes in the minting of physical in-demand items such as rare watches, sculptures, artworks, collectibles, etc.
Since this is the first product I worked on when I joined Pandora Finance (Aconomy Foundation), I worked tirelessly to sharpen my workflow and allowed my team to depend on me during tight deployment deadlines.
Design Iterations
Since the Design System was roughly established, there was an ease to the experimentation of UI frameworks. However, since the feedbacks from users and stakeholders were periodically demanding drastic rethinking, certain discretion was used.
My role was to look at the essential user flows that needed streamlining. This including all types of onboarding processes, transactions processes and smaller 'additional' features. Here's how I worked with other teams parallelly to arrive at our launched iterations.
Getting Started with Aconomy
Objectives:
→ Decrease the average user onboarding time to 18 seconds from 35 seconds.
→ Make the first Asset Creation as accessible as possible for new users.
→ Introduce Validation and Collection Creation as the next steps after the first minted Asset.
Process: Using standardization as priority, I compared log-ins and starting forms in traditional online marketplaces to understand our improvement areas.
Takeaways:
→ Despite multiple innovative designs, we had to cut down on some dynamic approaches, due to user confusion during the first feedback.
→ I understood a great deal about the correlation between simple UI and good UX.
User Onboarding into Aconomy Marketplace
Creating an Asset NFT
Sending Asset NFT for Validation
Forming an NFT Collection
